Color ID

by Wella
SKU#: USA-816594 UPC#: 70018046574

Color ID

by Wella
SKU#: USA-816594 UPC#: 70018046574
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  • Wella Professionals Color.id is a breakthrough salon service that allows hair stylists, for the first time ever, to place colors next to each other without bleeding and without foils or other separators. Up until now, the process of hair coloring, especially a multi-tonal look, was time-consuming and required the use of various separators, such as foils.
  • Use ONLY with permanent colors Koleston Perfect, Illumina or Innosense Color. Shades from the Koleston Perfect, Illumina and Innosense Color ranges can be mixed with other shades and/or mix tones as usual.
    Color.id contains exclusive InvisiDivider Technology. When added to Wella Professionals permanent color products, it creates a unique matrix within the color mass, acting like a flexible barrier to separate and hold different hair colors. This allows stylists to place color next to color without bleeding, without foils or other separators.
    Development time as per usual instructions for Koleston Perfect, Illumina or Innosense Color, with or without controlled heat.
    Stylists Tips: Required mixing ratio of Koleston Perfect Creme Developer to Color.id is always 10:1
    Mix color mass and developer first - THEN add your Color.id drops for easy mixing.
  • Color.id provides reliable color results as an additive to Wella Professionals� permanent colors, Koleston Perfect, Illumina and Innosense Color.
    By eliminating the need for foils and other separators, Color.id creates a more comfortable and pleasant consumer experience.
    Colorists can now follow their intuition and set their artistic character free to create their most beautiful masterpiece yet. The possibilities are as limitless as their imagination, ambition and creativity with Color.id.
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