When you want to go beautifully blonde�and go there fast�NEW Blonde Life Cr�me Lightener turns up the power and rockets you to bombshell status in no time flat. With bond-building Arginine and moisture- locking exotic oils, Joico�s fastest lifting cr�me lightener delivers up to 9+ levels of lift and beautiful, shiny- looking hair that will blow you away.

Here�s Why You�ll Love It...
Exotic oils and bond-building Arginine make this next- generation cr�me lightener the perfect blonding choice for on- or off-the-scalp techniques.
� Achieve up to 9+ levels of lift in a flash
� Reduce breakage by 77% in one treatment*
� Strengthens hair to be 4X more resistant to breakage*
� On/Off-scalp application
� Blonde hair becomes lustrous and healthy-looking
� Designed for balayage, freehand and ombr� techniques�with or without foils
� Easy rinsing
� No dedicated developer


* Against combing breakage on damaged hair, when used with Joico Blonde Life� Brightening Masque.

Blonde Life Cr�me Lightener takes you to new heights quickly and safely, delivering consistent, beautiful blondes.
Directions:
ON-SCALP APPLICATION
Mix 1:1 or 1:2 (Quantity of developer may be varied to achieved desired consistency.) Developer: 10 volume (3%) or 20 volume (6%) LumiShine� or Veroxide� developer. 30 volume (9%) & 40 volume (12%) not recommended for use on scalp Process up to 60 minutes.
No heat / room temperature only
OFF-SCALP APPLICATION
Mix 1:1 or 1:2 (Quantity of developer may be varied to achieved desired consistency.)
Developer: 10 volume (3%), 20 volume (6%), 30 volume (9%), or 40 volume (12%) LumiShine or Veroxide developer. Process up to 60 minutes.
No heat / room temperature only

Post Service:
Rinse hair thoroughly. Shampoo with Blonde Life Brightening Shampoo. Rinse well. Apply Blonde Life Brightening Masque and leave in for 5 minutes. Rinse thoroughly and towel-dry hair. Mist on Blonde Life Brightening Veil and style as usual with your favorite Joico products.

Perfect when:
You want up to levels of lift with less fear of damage*
You want to go blonde quickly while maintaining healthy-looking hair
You want the freedom to create freehand balayage and ombr� looks off the scalp
You want a formula that stays moist, allowing you to safely lift hair with flexible viscosity
You want blonde with radiant shine and brilliance
You want better protected* strands for double-processed blondes
You want versatility for unlimited color techniques, such as sombr� and babylights


* Against combing breakage on damaged hair, when used with Joico Blonde Life� Brightening Masque.