-Up to 100% more Insta Shine* PLUS hair protection with a new Moisture Protecting complex
-The new Liquid formula with 1:1 mixing ratio allows for an easier formulation, faster mixing and more efficient application**
-The liquid Demi that allows you to choose either a Gel or a Cream consistency. Experience the ease of use of a Gel, or the preciseness which only a Cream can offer
-Offer your clients the full range of Demi services (Tone on Tone, Pastel Toning, Fashion Toning, Neutralization/Color Correction, Color Refreshing, Clear Glossing) with over 65 shades that harmoniously match IGORA ROYAL.
*vs. uncolored hair
**vs. old formula