Spring is here and with summer round the corner, all trends straight from the catwalks are screaming one thing; go neutral, go muted! On that note, trend and innovation leader Schwarzkopf Professional is expanding the IGORA portfolio with a brand-new colour palette for 2020, developed specifically for lighter bases: IGORA Muted Desert. Exciting! The inspiration comes from the chalky and calm landscapes of the desert – and its bare, sandy surroundings. IGORA Muted Desert offers a colour palette containing four cool and neutral shades on level 7-9 with elegant cool beiges with hues of ash and hints of beige and a powdery finish. The new shades have been specifically developed by Schwarzkopf Professional to slightly counteract unwanted yellow undertones during the processing time; providing the most neutral and cool beige colour result.

-Up to 100% more Insta Shine* PLUS hair protection with a new Moisture Protecting complex
-The new Liquid formula with 1:1 mixing ratio allows for an easier formulation, faster mixing and more efficient application**
-The liquid Demi that allows you to choose either a Gel or a Cream consistency. Experience the ease of use of a Gel, or the preciseness which only a Cream can offer
-Offer your clients the full range of Demi services (Tone on Tone, Pastel Toning, Fashion Toning, Neutralization/Color Correction, Color Refreshing, Clear Glossing) with over 65 shades that harmoniously match IGORA ROYAL.

*vs. uncolored hair
**vs. old formula