Massage into damp fur avoiding eyes, ears and nose. Gently using a wet sponge or a wash cloth on the face, work lather throughout the coat. Rinse well with cool, not cold, clear water. Repeat for extra cleaning or deodorizing. Use the Wild Ginger Conditioning Rinse for added hydration and manageability. Towel dry, then brush and comb periodically until coat is completely dry.