Wella Color Charm's packaging utilizes a color-coded tonal family system, making shade selection easy. Permanent Liquid Haircolor Time tested formulations ensure consistent, predictable results. Liquifuse Technology saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. New gentle floral fragrance for a more pleasurable coloring experience. Create long lasting color with Wella Color Charm Permanent Liquid Haircolor.
New shade names to help better describe haircolor results are listed here.
Medium Ash Blonde = Medium Blonde Intense Ash
Light Drab Brown = Light Brown Intense Ash
Ash Blonde = Dark Blonde Intense Ash
Royal Blonde = Lightest Beige Blonde
Imperial Beige = Beige Blonde
Silver Lady = Pale Ash Blonde
White Lady = Lightest Ash Blonde
Light Drabber = Cooling Violet
Blonde Claire = High Lift Blonde
Ivory Lady = Pale Blonde
Gold = Warming Gold
New shade names to help better describe haircolor results are listed here.
Medium Ash Blonde = Medium Blonde Intense Ash
Light Drab Brown = Light Brown Intense Ash
Ash Blonde = Dark Blonde Intense Ash
Royal Blonde = Lightest Beige Blonde
Imperial Beige = Beige Blonde
Silver Lady = Pale Ash Blonde
White Lady = Lightest Ash Blonde
Light Drabber = Cooling Violet
Blonde Claire = High Lift Blonde
Ivory Lady = Pale Blonde
Gold = Warming Gold